Personal Information We Collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, operating system, IP address, time zone, and certain cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as "Device Information."
We collect Device Information using the following technologies:
- "Cookies" are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- "Log files" track actions occurring on the Site, and collect data including your IP address, browser type, operating system, Internet service provider, referring/exit pages, and date/time stamps.
- "Web beacons," "tags," and "pixels" are electronic files used to record information about how you browse the Site.
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as "Order Information."
How We Use Your Personal Information
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
Sharing Your Personal Information
We share your Personal Information with third parties only when necessary to process your Personal Information, as described above. For example, we use Bibliopolis to power our online store—you can read more about how Bibliopolis uses your Personal Information here: https://www.bibliopolis.com/privacy. We also use Google Analytics to help us understand how our customers use the Site—you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
If necessary, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
Do Not Track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
When you provide us with Personal Information via a transaction on our Site, such as placing an order or submitting a product inquiry, we infer that you consent to the collection and use of the Personal Information for that specific purpose only.
If we ask for your Personal Information for a secondary reason, such as email marketing, we will ask you directly for your expressed consent ("opt-in").
If after you opt-in, you change your mind, you may withdraw your consent ("opt-out") at anytime via the contact information below.
If you are a European resident, you have the right to access Personal Information we store about you and to ask that your Personal Information be corrected, updated, or deleted. If you would like to exercise this right, please contact us via the contact information below.
Additionally, if you are a European resident, please note that we are processing your information in order to fulfill contracts we might have with you (for example, if you place an order through the Site), or otherwise to pursue our legitimate business interests listed above. Also note that your information will be transferred outside of Europe, including to the United States.
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at firstname.lastname@example.org or by mail or phone using the details provided below:
Blue Whale Books, ABAA
115 West Main St.
Charlottesville, VA 22902
Phone: (434) 296-4646